Tomorrow is Timeline’s D-Day for Facebook. While the change has been met with mixed reviews from consumers, early trends clearly point out significant increases in both activity and engagement. Social media research firm Simply Measured, released a study this week that shows the shift to Timeline has produced:
1. 14% Increase in Fan Engagement
2. 46% Increase in Content Engagement
3. 65% Increase in Interactive Content Engagement (Video and Photo)
The value of business Facebook pages will no doubt be reassessed by major brands and small business would do well to follow suite in light of these performance statistics.
To read more, visit: http://simplymeasured.com/blog/ and see: March 27, 2012 The Impact of Facebook Timeline for Brands [Study]