Facebook’s Timeline Goes Live Everywhere–What Does it Mean For Your Business?

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Tomorrow is Timeline’s D-Day for Facebook. While the change has been met with mixed reviews from consumers, early trends clearly point out significant increases in both activity and engagement. Social media research firm Simply Measured, released a study this week that shows the shift to Timeline has produced:

1. 14% Increase in Fan Engagement
2. 46% Increase in Content Engagement
3. 65% Increase in Interactive Content Engagement (Video and Photo)

The value of business Facebook pages will no doubt be reassessed by major brands and small business would do well to follow suite in light of these performance statistics.

To read more, visit: http://simplymeasured.com/blog/ and see: March 27, 2012 The Impact of Facebook Timeline for Brands [Study]


About the Author:

D. Wendal Attig is CEO and Managing Partner of Advanced Small Business Marketing. The company has been specializing in Online Advertising, Branding and Online Reputation Marketing. He is author of "Blow the Whistle on Your Competition--Brand Positioning Your Company to Win in the Marketplace of the Mind", "Make Your Marketing Mobile," both currently available on Amazon.com, and a third book: "Think Like the Fish--How to Turn Your Customer's Fantasy Into an Experience Worthy of Extreme Customer Loyalty," to be published in Q2, 2015. Mr. Attig is a frequent speaker at corporate and association events and can be contacted through the company's website : http://AdvancedSmallBusinessMarketing.com and the company's Relationship Marketing division: www.OnlineReputationTrust.com
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