Archive for 'Uncategorized'

Madison Avenue Just Waking Up to Who’s In Charge of Mobile Marketing?

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Sometimes it seems like the old guard on Madison Avenue considers themselves a sort of “Supreme Court” on when and whether a media option will get their blessing, and in at least one case, believes their opinion should shape the future survive-ability of that media. 

I’m referring to an article on Papa John’s excellent understanding and upcoming use of Mobile Marketing which appeared in  Mobile Commerce Daily, written by Rimma Kats, Tuesday.  In the article, ...

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Facebook’s Timeline Goes Live Everywhere–What Does it Mean For Your Business?

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Tomorrow is Timeline’s D-Day for Facebook. While the change has been met with mixed reviews from consumers, early trends clearly point out significant increases in both activity and engagement. Social media research firm Simply Measured, released a study this week that shows the shift to Timeline has produced:

1. 14% Increase in Fan Engagement
2. 46% Increase in Content Engagement
3. 65% Increase in Interactive Content Engagement (Video and Photo)

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