Branding Trends for 2015?

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Is 2015 the year to take action in managing your brand position differently than you ever have?  The argument can be made that some research started much earlier indicates some change may be necessary, some stronger in the last couple of years, and some that still need some additional review. The argument may also be made that moving away from traditional branding is still not a safe strategy.

But the truth is that the time may be now or ...

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