Branding Trends for 2015?

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Is 2015 the year to take action in managing your brand position differently than you ever have?  The argument can be made that some research started much earlier indicates some change may be necessary, some stronger in the last couple of years, and some that still need some additional review. The argument may also be made that moving away from traditional branding is still not a safe strategy.

But the truth is that the time may be now or ...

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Madison Avenue Just Waking Up to Who’s In Charge of Mobile Marketing?

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Sometimes it seems like the old guard on Madison Avenue considers themselves a sort of “Supreme Court” on when and whether a media option will get their blessing, and in at least one case, believes their opinion should shape the future survive-ability of that media. 

I’m referring to an article on Papa John’s excellent understanding and upcoming use of Mobile Marketing which appeared in  Mobile Commerce Daily, written by Rimma Kats, Tuesday.  In the article, ...

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Facebook’s Timeline Goes Live Everywhere–What Does it Mean For Your Business?

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Tomorrow is Timeline’s D-Day for Facebook. While the change has been met with mixed reviews from consumers, early trends clearly point out significant increases in both activity and engagement. Social media research firm Simply Measured, released a study this week that shows the shift to Timeline has produced:

1. 14% Increase in Fan Engagement
2. 46% Increase in Content Engagement
3. 65% Increase in Interactive Content Engagement (Video and Photo)

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Why every small business should consider mobile marketing…

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Did You Know?


74% of Smartphone shoppers make a purchase as a result of using their smartphones to help with shopping
, and 88% of those who look for local information on their smartphones take action within a day.

These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult Smartphone Internet users.

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